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Velvet Machete® Business Branding
About the Velvet Machete™ Brand Guide
1.1 Welcome (4:50)
1.2 Brand Guide Tools (7:48)
Front & Back Covers
2.1 Front & Back Cover Content (3:13)
Brand Introduction
3.0 Brand Introduction Intro (2:21)
3.1 My Favorite Brands (2:39)
3.2 My Company History (6:27)
3.3 Vision & Mission (6:55)
3.4 Company Values (13:03)
Brand Experience
4.0 Brand Experience Intro (0:31)
4.1 Brand Promise (11:25)
4.2 Service Standards (11:24)
Ideal Customer Profiles
5.0 Ideal Customer Profiles Intro (5:44)
5.1 Generation Guide (8:57)
5.2 Ideal Customer Profile (11:23)
Brand Message
6.0 Brand Message Intro (1:15)
6.1 Our Approach (4:55)
6.2 Our Personality (6:16)
6.3 Our Tone (11:56)
6.4 Tagline (4:24)
6.5 Our Key Stories (11:41)
6.6 Features, Benefits & Problems Solved (7:47)
6.7 Hashtags (8:30)
Brand Snapshot
7.0 Brand Snapshot (2:20)
Your Visual Brand
8.0 Visual Brand Guide Intro (2:31)
8.1 Your Logo(s) (9:53)
8.2 Color Palette (4:36)
8.3 Brand Fonts (6:03)
Congratulations!
9.0 Congratulations & Final Thoughts (3:09)
Teach online with
6.2 Our Personality
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