Velvet Machete® Business Branding

Create a Brand Guide Like a Pro

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Are you frustrated with inconsistent customer service, “good enough” social media, vague marketing, and lagging behind the competition?



Let us help you define and promote your unique advantages by teaching you to use your Velvet Machete®

The Velvet Machete® Brand Strategy helps you brand from the inside out for ultimate bottom-line results.

The Machete cuts to the chase (and grabs attention), while the Velvet wraps your message in a way that is appealing to your distinct audience.


Whether you are promoting your brand, recruiting and training a team, or enlisting the help of others in your marketing, you must have a consistent, fiercely competitive brand presence. If you want to up-level your brand identity and customer experience our Velvet Machete® Business Branding course can help. You will:

  • Clarify your brand messaging
  • Identify your ideal customer(s)
  • Craft your brand standards
  • Develop your brand personality and “voice”
  • Define your one-of-a-kind features and benefits
  • Create service standards to teach and inspireyour team and vendors
  • Eliminate competition by defining your unique brand experience
  • And reference all of that and more in a visually appealing brand guide!

Who is Velvet Machete® Business Branding Course for?

Small Business Owners who want to clarify their message, market and brand standards for marketing, sales, public relations (including media relations), and internal training, and to ensure consistency when delegating or outsourcing marketing, sales and public relations.

Medium-Sized Business Marketing Teams to ensure their external and internal message, market and brand standards align with the C-Suite's business strategy; and to ensure consistency when delegating or outsourcing marketing, sales and public relations.

Direct Sales Team Leaders to ensure their personal brands are clearly unique from their counterparts to their potential customers, and their leadership and engagement attracts those looking for a distinct team experience to leverage the opportunity.

Internal Communication or HR Teams for Companies of Any Size to ensure the internal messaging and standards align with the external branding, and that the internal messaging promotes the cultural basics and service standards among team members.


You could pay a firm $5,000 - $20,000 to craft your brand for you and still not quite get it the way you envisioned...

...or you can pay $499 to be in the driver's seat for your own brand experience.


Your Instructor

Amber Hurdle
Amber Hurdle

Amber Hurdle helps professionals connect the combined value of personal brands, employer brands and business brands to achieve bottom line results. She personally understands what it takes to accelerate success as a former teen mom who evolved into a powerhouse business woman, having worked with international celebrities and Fortune 100 companies alike. She was recently recognized among the “Top 40 Under 40” by the Nashville Business Journal, as well as by the The Nashville Area Chamber's Nashville Emerging Leader Awards (NELA) as the winner in the Business Services category. Amber Hurdle Consulting’s clients include large brands such as FedEx Ground, Marriott Hotels, and Stella & Dot, as well as small businesses who want to play big, and is accredited by the Better Business Bureau. As a professional speaker, talent optimization certified consultant, author, app developer and podcast host, Amber is also committed to her community and profession. She serves on the board of the Tennessee Coalition to End Domestic and Sexual Violence, acted as co-chair of the City of Lebanon's West Side Park Task Force, and serves on the board of her local National Speakers Association chapter, to name a few volunteer interests. Whether her content-rich experiences energize leadership to boldly live their organization’s culture and next-level their employee engagement or empowers entrepreneurs to think strategically, Amber’s straight shooting “velvet machete” and warm personality never fail to motivate professionals to up their game in business and in life.

Course Curriculum

  About the Velvet Machete™ Brand Guide
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  Front & Back Covers
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Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!